APW Glazing Limited
Last updated: April 2026

1. Who We Are

APW Glazing Limited is a commercial glazing and façade specialist. We are committed to protecting and respecting your personal data.
APW Glazing Limited is a company registered in England and Wales (Company No. 04536665) with its registered office at [address].

2. What Information We Collect

We may collect and process the following personal data:
  • Name and job title
  • Company name
  • Contact information (email address and phone number)
  • Project details or enquiry information
  • Call recordings (where applicable)
  • Website usage data, including:
    • IP address
    • Browser type and version
    • Device type
    • Pages visited and time spent on site
    • Referring website URLs

3. How We Collect Your Data

We collect data in the following ways:
  • When you contact us via forms, email, or phone
  • When you request a quote or service
  • When you interact with our website
  • Through cookies, tracking technologies, and analytics tools
This includes the use of tools such as HubSpot, Google Analytics (GA4), CallRail, and the LinkedIn Insight Tag.

4. How We Use Your Information

We use your data to:
  • Respond to enquiries and provide quotations
  • Deliver our services and manage projects
  • Communicate with you regarding ongoing works
  • Monitor and improve website performance and user experience
  • Analyse marketing effectiveness and user behaviour
  • Train staff and maintain service quality (including call recordings)
  • Meet legal and regulatory obligations

5. Lawful Basis for Processing

We process your data under the following lawful bases:
  • Contractual necessity – to deliver services you have requested
  • Legitimate interests – to operate, improve, and market our services
  • Legal obligations – to comply with applicable laws
  • Consent – for non-essential cookies and marketing communications

6. Sharing Your Data

We may share your information with:
  • Contractors, suppliers, and project partners
  • Professional advisors (e.g. legal and financial)
  • IT and system providers (including CRM, analytics, and telephony platforms)
  • Regulatory or legal authorities where required
All third parties act as data processors and only process data on our instructions. We ensure appropriate safeguards are in place.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.
When determining the appropriate retention period, we consider the nature and sensitivity of the data, the purposes for which it is processed, and any applicable legal obligations.

8. Call Recording

We use call tracking and recording technology provided by CallRail.
Calls may be recorded for the following purposes:
  • Staff training and quality assurance
  • Monitoring customer service standards
  • Resolving disputes or queries
You will be informed where call recording is in use.

9. Call Tracking

Our website uses call tracking technology to help us understand how visitors interact with our site and which pages or marketing channels lead to phone enquiries.
When you call us using a phone number displayed on our website, we may collect information such as:
  • The phone number used to make the call
  • The date, time, and duration of the call
  • The webpage or marketing source that led you to call
  • Call recordings (where applicable, see Section 8)
This information is used to:
  • Monitor and improve the performance of our website and marketing activity
  • Understand which services and pages generate enquiries
  • Improve customer service and training
  • Help us respond effectively to enquiries and follow up where needed
Call tracking data is only used for legitimate business purposes and is handled in line with this Privacy Policy.

10. Data Security

We take appropriate technical and organisational measures to protect your data, including secure systems, access controls, and data minimisation practices.

11. Your Rights

Under UK data protection laws, you have the right to:
  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Object to processing
  • Request restriction of processing
  • Withdraw consent at any time
To exercise your rights, please contact us using the details above.

12. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality, analyse usage, and support marketing.
These include:
  • Essential cookies – required for core website functionality
  • Analytics cookies – including Google Analytics (GA4)
  • Marketing and tracking cookies, including:
    • HubSpot
    • LinkedIn Insight Tag
    • CallRail
Non-essential cookies are only placed with your consent via our cookie banner.
You can manage or withdraw your consent at any time through your browser settings or cookie preferences tool.

13. International Transfers

Some of our service providers (including HubSpot, Google Analytics, LinkedIn Insight Tag, and CallRail) may process or store personal data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as UK-approved Standard Contractual Clauses or adequacy regulations.

14. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal or similarly significant effects.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

16. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

17. Complaints

You have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO).
We would, however, appreciate the chance to deal with your concerns before you approach the ICO.